Jewellers in Hull (Fuji Finepix Z35 pocket camera)
Christmas is the buying time of the year. But here in this window display in Hull time does not come cheap. Indeed the combined cost of the Omega watches on show is far more than most people in the city earn in a year. The majority are priced at well over £1000 with quite a few easily exceeding three times that figure. Interestingly it is Omega ‘champion’ Zhang Ziyi who adorns the display at the expense of George Clooney. Clearly the brand positions itself as exclusive, upmarket, cool and chic; all so very aspirational. This is not about telling the time but about acquiring status. Of course to the hordes of folk who pass by every day what this actually says is “this is what you are not”. Such buying time is a fantasy, an illusion, because what our festive buying time cannot guarantee is good time, wholesome time, meaningful time: time that matters and is well spent. Ultimately the living of such time is beyond price and purchase. It has to do with the interior chronology of the spirit and the ability to dwell deeply within the present moment.
Buying time usually refers to putting off the inevitable and gaining a precious period of delay; it is a quantitative goal. God’s Kairos time refers to something entirely different, the qualitative nature of time as gift to be lived purposefully. Here the emphasis is existential, defined by our engaging with God’s loving and transformative presence. Such quality Kairos time cannot be bought, it is about motivation not money, yet it is also costly to those who choose to indwell it. Its brand champion was born well away from celebrity and privilege and had zero status or buying power. Christmas displays to all that the timeless God who is Alpha and Omega inhabits time to gift fullness and fulfilment to every moment. The birth of the Christ-Child displays Kairos for all to see and experience. And such telling time is still worth telling.